Hello, Seekerville. Sandra here to share with you her
adventures into the world of self-promotion in this crazy writing
business. First off, I knew I
couldn’t do this on my own. I’m
simply not that tech savvy. When I
read about Amber Stokes on one
of our Seekerville blogs I knew she was an answer to my prayers.
When I was ready to take the plunge and put out one of my
old titles, I contacted Amber and that is when the fun began. I was immersed into such an adventurous
new world, I wanted to share it with all of you.
Amber Stokes from Editing Through the Seasons
has agreed to join us at times today and share what techniques she used to publicize
LOVE’S MIRACLES. What makes this exciting is that Amber is going through the
same process for the release of her debut novel BLEEDING HEART. So let’s see what Amber has to say and let her share her publicizing secrets.
1. The first thing
Amber did was schedule a cover reveal. Amber, can you explain what a cover
reveal is and the purpose of it?
Hello, Sandra and Seekerville! So excited to be back again –
thanks for having me! *grin*
Cover reveals are the best! Everyone loves the excitement of
a new cover, right? A cover reveal is like a mini blog tour – short and
specific. No interviews, no reviews…nothing like that. It’s just a 1-day blast
(generally) designed to build excitement for a book’s upcoming release by
revealing the cover for the first time online.
Here are a few things to keep in mind:
~ If a cover has been
spotted online (e.g. on a retailer site, Goodreads, etc.), it’s already been
“revealed.” You could certainly still do a cover tour, but the “flair” and
excitement of a cover reveal is in the “newness” of the cover. You’re giving
the blog readers a chance to be the first to see a new cover, and that’s always
fun stuff!
I think a cover reveal is a great publicity option for
self-pubbers, especially, because they are their own publisher (and sometimes
their own publicist). Indie authors have a little more control over the
marketing timeline than authors with traditional publishers – that’s my
understanding, anyway!
~ Cover reveals should feature a great cover. The point of a
cover reveal is to get readers buzzing about a book and its release, and
readers LOVE to talk about an awesome cover! (Believe me – as a blogger and
book reviewer, I know!) Quality cover design is crucial to a cover reveal and
every other aspect of book marketing.
~ Cover reveals need to come before a book’s release – but
not too long before. The key is to
create buzz with the cover reveal and then maintain it as much as possible
until the release date and blog tour.
For Sandra’s
Love’s
Miracles, we did a
cover
reveal the first day of May and then the blog tour the last couple weeks of
May.
For
Bleeding Heart, I did a
cover
reveal the 3
rd of June, with the book’s official release date
being August 1
st.
I probably stretched mine a bit, but if you could
keep the cover reveal and the book release date within a couple of months of
each other, I think that’s ideal.
~ A few other tricks of the trade…
·
Gather a list of influencers early on, and hang
onto the names of those who help with the cover reveal. Odds are that many of
the bloggers willing to participate in the cover reveal will also be willing to
participate in the blog tour (more on that soon!).
·
Giveaways are a great tool for catching
someone’s interest in your cover reveal (and, hopefully, the book itself!) and
for enticing people to help you spread the word.
·
While cover reveals are fairly simple, you
should be sure to provide bloggers with the book’s description, an author bio,
links, etc., so that readers will know what the book is about and where to
learn more about you and your book. I think it’s also a nice idea to include
the cover designer – after all, they should get some credit and publicity for
the great job they did! (Assuming you hired someone to design the cover – like
the amazing
Lena
Goldfinch, who designed Sandra’s cover and mine!)
2. Amber also
scheduled a blog tour. Can you
share with us how you set that up?
To clarify the difference between a blog tour and a cover
reveal, the blog tour comes when the book is available for purchase as a way to
spread the word about the book’s release – and it usually lasts longer and
involves more than the cover reveal. However, each blog tour is unique because
each book is unique! They can be as complex or as simple as you want them to
be. J
The fairly obvious things about a blog tour is that you need
bloggers. I’ve been blogging for over three years and have built up a presence
on various social media sites, so I’ve had the privilege of making some great
blog contacts. When it comes time to set up a blog tour, I check first with my
blogging friends, then work outward – which could mean visiting various sites
they follow and looking up other blogs that might fit with the genre I’m
promoting, if necessary. Posting the call on Goodreads, Twitter, and other
social media sites can help, too! For me, it’s nice to have the author suggest
contacts, as well. And if you’ve already done a cover reveal, you’ve already
got a list of people who have some sort of interest in your book. Hang onto
that list!
As I noted above, blog tours should be unique. I absolutely
adore themes – LOVE them! So I try to find a theme when putting together blog
tours.
For
the
Love’s Miracles tour, we centered
it around Memorial Day to tie in with the book’s premise of a romance between a
Vietnam veteran and a psychologist. We also ran a freebie promotion for the
Kindle version through the Memorial Day weekend, and we did a themed giveaway
that included a daisy bookmark (to tie in with the symbolism on the cover) and
a tote sold by Green Beans Coffee, a company that runs the
Cup of Joe for a Joe
program for soldiers (which I believe I learned about on Seekerville,
actually!).
I just finished up
a
tour for our very own May the K9 Spy, which included a scavenger hunt to go
along with the detective/spy theme, as well as freebie promotions and a
reviewers rewards drawing.
And
the
Songstone blog tour is almost
over (a blog tour for my cover designer), which includes a sweet summer
giveaway with themed prizes. We tried to push the island and summer themes to
go with the season.
What else? There’s a lot of behind-the-scenes stuff that
goes along with a blog tour. There’s all the communication with the bloggers,
making sure they have review copies, responses to their interview questions,
book and giveaway information they need for their posts, etc. There’s the
promotion on social media sites (I use Twitter, Goodreads, and Pinterest,
mostly), the blog buttons for bloggers to share, picking a winner(s),
contacting the winner(s), wrapping everything up… Yep, when a blog tour’s going
on, you can expect to spend a lot of time online!
If you’re a blogger who loves book marketing, there’s no
reason why you can’t set up your own blog tour – but remember to keep
organized, always be courteous to participating bloggers, don’t skimp on
cross-promotion, and have fun! If this all sounds like a little too much to
think about, there are plenty of bloggers and businesses you can hire to help
you with the behind-the-scenes aspects. And if you’re traditionally published,
your publisher will probably work with you on your book promotion. But no
matter whether you set up a blog tour yourself or someone else sets it up for
you, I believe it’s worth the time to get involved. Respond to comments, share
a blogger’s post on Twitter or Facebook, etc. Connect with readers, because why
else are you publishing a book if not to have people read it? *grin*
3. During the cover
reveal and blog tour, readers were given the opportunity to enter a contest .
Amber used Rafflecopter. Can you
explain what Rafflecopter is and why it is so valuable?
Rafflecopter
is a site that allows you to create a giveaway form and share it on your blog –
or with all the bloggers on your tour! It’s extremely valuable and one of the
latest trends in blog-tour promotion. The awesome thing is that you can use it
for FREE! Yes, you can pay for an upgrade that will allow you to have some
cooler options, like including a picture of the prize(s) in your form. However,
I’ve been using the free version with no problem, and I’ve found some ways to
get around the loss of certain options. (All of this is not to say that you
shouldn’t support the site by upgrading – I think it’s a great tool, and I’m
sure the upgrade is sweet! But when you’ve got to pay back student loans, well,
free is always nice. *wink*)
Here’s the lowdown…
~ Sign in and start planning a giveaway. Add a prize or as
many prizes as you want. My suggestion, though? Keep it simple. You can get all
kinds of complicated by saying 1 winner gets this and another gets that, and
this is only for U.S. winners while this one’s open internationally. You’re
cert ainly free to do all of that, but try to keep it clear. There’s a spot to add
“Terms & Conditions” at the bottom, but who really reads those? Make it
clear on the form. For example, for my
cover
reveal of Bleeding Heart, I gave away
a set of bleeding heart note cards and some teardrop earrings. When creating
the form, I added both of the prizes and a line above them (by “adding a
prize,” but really just writing in the line). Here’s how it read:
For 1 U.S. Resident:
Bleeding Heart Note
Cards (4-pack)
Pink and Clear
Teardrop Earrings
So the terms are clear and the prizes are described. Little
room for confusion, even if the blogger doesn’t explain the terms in their blog
post (which is always good to do, too).
~ Then it’s time for the fun part – adding the entry
options! This is where you can get new followers on Twitter, “likes” on Facebook,
and comments on the blog posts. Some of the cool options listed regarding
Pinterest and surveys can’t be used unless you have the upgrade. But note this… There’s a button that
says, “Invent Your Own Option!” You can use this button to ask people to follow
a board on Pinterest, add your book on Goodreads, etc. All you have to do is
include a link to the page you want them to go, write some simple instructions,
and ask them to share their user name so you can verify their entry! It’s as
simple as that. Create as many options as you like – readers like lots of
chances to enter, and authors like building up their social media platforms.
Win-win!
~ All that’s left is to set the dates (you can’t change the
times from midnight, though, unless you upgrade) and then grab the code! You
can embed the code in your own blog post, and then share the link the site gives
you with other bloggers. That link will take the bloggers to a page where they
can grab the code, too, and that way all the entries from all the blog posts go
in the same drawing. Pretty
sweet, huh?
a Rafflecopter giveaway
4. What other
strategies did you use for LOVE’S MIRACLES and BLEEDING HEART?
Well, we’ve covered a lot of the big things! If you’re
self-publishing, coordinating a freebie or bargain promotion with blog tours
and such is a great way to cross-promote. But mostly, here are the big things
I’ve learned:
~ Be creative! Make your tours fun and easy to promote with
an over-arching theme. Discover your brand and incorporate it! And don’t be
afraid to explore options with different social media sites. You can do Twitter
chats, Pinterest wars, and lots of other fun things to go along with your blog
tour.
~ Be organized! Create documents to keep track of those
involved in your tours – you might want the names later on, and you’ll
certainly want to know who’s doing what. Mark down the interviews you’ve sent,
the dates you’ve given to certain bloggers, etc. There’s a lot to keep in mind
with book marketing, so don’t let the complexities get the better of you and
thereby make you look unprofessional to those involved in your tours. Those
bloggers are also your readers!
~ Be involved! Reach out to readers. Interact with those who
leave comments. Make the most of your blog tours by promoting them wherever you
can online – without being annoying (it’s a balance, I realize). Be authentic,
and shine on!
Amber Stokes has
a Bachelor of Science degree in English and a passion for the written word -
from blogging to writing poetry, short stories, and novels. After her brief
time at college in Oregon, she is now back home among the redwoods of Northern
California, living life one day at a time and pursuing her passion via freelance editing and
self-publishing her debut novel, Bleeding Heart.
You can connect with Amber on her personal blog (Seasons of Humility), the
group blog she contributes to (The Borrowed Book), Twitter, Pinterest, Goodreads,
Shelfari, and LinkedIn. Want
to hire Amber for editing or publicity work? Visit www.editingthroughtheseasons.com
for more info!
And here’s the blurb for Amber’s debut novel, Bleeding Heart – now available in Kindle
format!
“Five bleeding hearts.
One profound journey.
Summer 1886
Sally Clay’s livelihood has been snatched away, but in its place arises an
opportunity to escape from her sordid past and an unrelenting, unwanted suitor.
Boarding a train with a heartsick rancher and an enigmatic miner, she leaves
Virginia City behind and heads to Northern California, waiting for the chance
to make right what went wrong three long years before.
But the road to revenge is far from smooth. Sally soon learns that the jagged
pieces of a broken heart can far too easily wound the hearts of others – and
hers isn’t the only heart that’s broken. Tragedy and fear dog her steps as she
flees from the redwood forests to the high desert and back again. Will her
bleeding heart ever find a way and a place to heal?
A desperate soiled dove. Three men who come to care for her. One man determined
to claim her.
All on a journey that will show them what true love really involves.
Inspirational
Historical Romance”
We’d love to hear about your book-marketing
experiences or your favorite way to promote books! And be sure and try the rafflecopter to enter in for a giveaway. By the way, the rafflecopter won't be over in time for the winner to be announced in this weekend edition so we'll announce the winner of the rafflecopter in the August 10th weekend edition. In tomorrow's weekend edition we will announce the winner of a drawing from the puppy dish. (hey Ruthy can use her cat dish, I can use the puppy dish) Winner will be able to choose one of my books--Kindle or paperback.
For snacks today I will be serving treats from Oregon where we are camped. Fresh blueberries, raspberries and marionberries. You can order milkshakes made with the berry of your choice, berry cobblers, berry pies, berry muffins and scones. This is berry nice don't you think? (I know-corny but that's me)
Have a blessed day everyone.