Showing posts with label Hallee Bridgeman. Show all posts
Showing posts with label Hallee Bridgeman. Show all posts

Monday, December 14, 2015

Writing in Layers

With Guest Hallee Bridgeman



Last fall, I committed to taking part in a box set of never-before-released Christmas novellas. All of the box sets which I’d previously been involved had all incorporated already published books. This one consisted of seven never before published Christmas novellas. I was buried under other deadlines, and found myself starting the novella just a few weeks before the deadline. Because I try to give my editor at least two weeks, if not three, before a deadline, I was totally crunched with time writing this book.
I write full time while my kids are in school. One Monday morning, I came home from dropping them off at school and started writing. That Friday at the close of my business day, I had the entire novella written and packaged and sent off to my editor. It wasn’t already outlined nor even conceptually sketched, and this isn’t the first time I’ve been able to write a novella in a week. I just have a process that allows me to write really fast.
I teach a class on my process, and the amazing Seekerville ladies asked me to write a blog post about it. So, I’m going to try to explain it and hope I’m able to make it make sense to you. As I explained what I do and how I do it, it occurred to me that the way I write is in LAYERS.
I’ve tried outlining in the traditional sense before, but my mind doesn’t really work like that. Rather than an orderly “I, II, III, A, B, C,” I have a big swirling mass scrambling for attention in my mind. When I get ready to write a book, I usually know the entire gist of the whole story and can see it like a movie in my head. Major scenes are detailed and everything else is kind of a black-and-white vague.
LAYER ONE
And that’s how I start - sitting down with a massive story trying to escape and consuming my every thought. But I need to make order of that swirling mass, so I start typing as fast as I can, 110 words-per-minute, and just get out action and dialog.
She walked into the room and said this. He said that. She walked out of the room.
I don’t set the scene. I don’t bog myself down with thoughts and feelings. I don’t much care about passive sentences or how many times I start a sentence with the word “she”. I just let the movie play out in my head until I get to the end.
The end result is a bunch of short chapters and all of the major plot points hit. With a novella of about 30,000 final edited words,  I can do this is about two full days (10-12 hours) of writing.
LAYER TWO
Once I have all of the action, I go back into the each scene and set the scene. What originally started as:
Joe rode his bike to campus.
Now became:
As he walked, he accessed the audio Bible on his smartphone, plugged the earbuds into the headphone jack, and secured the phone to his arm with the Velcro athletic band. The deep voice of a narrator reading the second book of Kings filled his ears before he strapped on his brightly colored helmet. When he reached the pavement, he hopped onto his bike and started pedaling, slowly enough to warm up the muscles in his legs without cramping, but rapidly enough to make good time.
He left the scent of the sea behind him as he worked his way into thicker and thicker traffic. The temperature rose with the sun and sweat poured down his face. At a stop light, he straddled his bike and pulled a small towel out of the bag strapped to the center bar, using it to wipe the sweat out of his eyes while he listened to Jehu war with Jorab.
An hour later, morning rush hour in full swing, he avoided colliding with a hybrid car by hopping his bike onto the sidewalk. The woman driving it while talking on her cell phone never even noticed him. Without breaking pace, he maneuvered back onto the road and kept going.
Most mornings, he made it to the University of Southern Alabama’s campus in an hour and fifteen minutes. He had come to realize that he needed that daily time spent listening to the Word of God. Interestingly, he could read a passage then listen to the same passage and hear things he never picked up reading. As he approached campus, he waited until the current chapter came to an end then turned off the audio. He locked his bike in the bike rack by the Student Recreation building and went inside to shower.

Photo credit: Crestock/Andriy Solovyov

LAYER THREE
This is the hardest part for me. *I* can see the scene, hear it, taste it, smell it, feel it. I often jokingly say that the reader should be able to as well, if not by simple osmosis. My content editor has to come back to me over and over again telling me to add “thoughts and feelings.” To which I often think, “ugh.” Not the most delicate response an author of romance novels can give, I know — nevertheless.
So, at this point, I go back through to every single scene and add thoughts and feelings.
After locking his bike, he turned and ran into a group of four Cru Students going into the building. Of course, he recognized Madeline Viscolli. After talking with her privately the day of the meet and greet the year before, she always stood out to him in a crowd. No matter how many students he could count in attendance, one glance through the group and he’d spot her. She hadn’t participated in the summer program this year. He knew she’d taken classes all summer long. Partway through the summer it had occurred to him that he kept hopefully looking for her in the crowd until he consciously forced himself to stop.
This morning, she wore an olive green shirt belted at the waist with a leather belt and a pair of blue jeans. With large sunglasses covering her face and her long black hair pulled into a loose braid that fell over her shoulder, she looked like a woman about to command an army.
When he expected to see her, he could usually brace himself and control his reaction to her presence. The unexpected times, the chance meetings, those actually took his breath away and made him feel nervous, jittery, and uncharacteristically shy.
He had seen a lot of beautiful things in his life. He had experienced sunrises and sunsets on the horizons of crystal seas that would envelop every sense like a living symphony of light. He had seen longboats and yachts that had been handcrafted with the finest attention to the smallest detail soar over the water like sea breezes. He had seen real beauty in his lifetime. Even so, he had never seen anything as beautiful as Madeline Viscolli.
Maybe other men didn’t see her as beautiful. Maybe to them she looked just like any other girl with dark hair and deep blue eyes. Unlike those other men, Joe had to struggle not to let her beauty distract him.
Now, at this point, I basically have a fully written book.
LAYER FOUR
While it may be fully written, it is certainly not fully edited. At this point, I read it out loud. You use a different part of your brain when you speak and hear than you do when you read silently. Because by this point I’ve been over the same words two or three times, I have to read out loud or my brain will skip and skim so much. So, I read out loud and find all of the places where I’ve written a passive sentence that would sound so much better active. Or I hear where she sat down in a chair but then walked back across the room and sat down in a chair again. I realize the places where the emotions are stilted and the conversation doesn’t flow naturally. I hear if I use a single word too many times or start too many sentences in a row with the same word. I fill in the holes that have been left and smooth out the rough edges.
This will take me almost as long as the original writing. Despite how long it takes, I never send a book to my editor without reading it out loud first. I simply do not. I write too fast that I need that forced slowing down of reading it out loud to truly examine my story.
My husband likens my layer writing to an artist who first sketches a drawing in pencil, then fills in a painting one color at a time until it results in a vibrant masterpiece.
How do you write? Is your method in any way similar to mine?
The scenes in this article are from my latest release Christmas Star Sapphirethe very book I wrote from beginning to sending it to my first editor in just five days. I am thrilled to give an autographed copy of this book away to someone today. {Note from Missy: Let us know in the comments if you want to be entered.} You can also find this book inside the Snowflake sand Mistletoe collection of 7 Christian Romance Christmas novellas available on Amazon’s Kindle Unlimited.



Inspired by the Jewel Series
MADELINE VISCOLLI finds herself on the Gulf shores of Alabama, where she takes part in a graduate program to earn her MBA. On her first day there, she meets JOE WESTCOTT, team leader for a campus ministry. Despite a mutual attraction, Joe’s personal rule of no romance with any student keeps any kind of deep relationship from developing.
Joe has no desire to have a relationship with anyone, ever, anyway. He left a life of luxury and his family’s business behind to live alone on a sailboat and serve in ministry. Then Madeline walks into the auditorium the week school starts and Joe suspects his personal rules might not apply to this graduate student.
That is, until he discovers Madeline is one of the Viscollis, and that her destiny lay in running her father’s massive corporation. Having rejected wealth and all its trappings since childhood, Joe finds himself falling for the vivacious sapphire-eyed beauty. Madeline knows she loves Joe, but is not willing to throw away her destiny of taking over at the helm of Viscolli Enterprises.

A Christmas Eve funeral washes all Joe’s plans away. Will their love succumb to the rising tide caused by their differences in lifestyles, or will raging seas calm and allow them to sail off into the sunset?

Hallee Bridgeman is a best-selling Christian author who writes action-packed romantic suspense focusing on realistic characters who face real world problems. Her work has been described as everything from refreshing to heart-stopping exciting and edgy. Hallee loves coffee, campy action movies, and regular date nights with her husband. Above all else, she loves God with all of her heart, soul, mind, and strength; has been redeemed by the blood of Christ; and relies on the presence of the Holy Spirit to guide her.

Wednesday, February 5, 2014

Using Free as a Marketing Tool

Back in March 2013, Amazon Affiliates changed its policy regarding commissions earned on purchases made by someone after they clicked through for a "free" purchase.  Before March, if I clicked an affiliate link for a free book, and on Amazon I decided to buy anything else, then that affiliate received a commission on that sale.  In March, that went away and affiliates could even be penalized for the free link.  What happened was a momentary stop in free book advertising while affiliates figured out what would work best for them.

Authors with free books or on the KDP select program everywhere started moaning doom and gloom about the effectiveness of a free book as a marketing tool.  After all, if you couldn't advertise the free book everywhere, then how would you find readers with your free book?

Even today, if you look up marketing strategies for independent published authors, one of the first things you will hear is that "free doesn't work anymore."

I'm here to tell you that the people who say that are wrong.

If you write a good book that is edited well and have a good cover, having a book permanently free at every possible market you can place it is absolutely the best marketing tool an independent writer can use.  Yes, even after March of 2013. Let me show you something (all of the numbers I'm going to show you are Amazon only, simply because that is my largest venue.  DeeperShopping, B&N and Apple are about 10% each of Amazon, overall, so if you want info on those, just go with about 10%):

In March 2012, I published my first book: Sapphire Ice, Book 1 of the Jewel Trilogy.  In April, I published Book 2, Emerald Fire. In May, I published the third and (at the time) final book in the series, Topaz Heat.  I got reviews - professional reviews.  I had a social media storm.  I advertised everywhere I could advertise. I put books on sale for 99 cents.  And, I sold, on my best month, 179 books.  On my worst month, after all 3 were released, I sold 19.

first 3 books

Then, I wrote Greater Than Rubies, book 1.5 of the same series.  It comes in between Sapphire Ice and Emerald Fire, and is the story of the wedding of the first couple.  I intended it to be a quick, silly novella about a wedding of her dreams.  But the Holy Spirit kind of got a hold of the story and it became a 50,000 word book that contains a very prominent salvation message right in the middle of it.  The Holy Spirit also had my character, Robin, battle some pretty intense inner demons before her wedding night, and it's become something of a devotional tool for women who have found they have similar experiences. God has worked amazing things through this book that I never intended to write in the first place.

So, my Jewel Trilogy became the Jewel Series, and Greater Than Rubies was released on December 30, 2012.

jewel books

It takes a bit of work to get a book permanently free on Amazon. It has to be free other places, then you have to notify Amazon of the free book, over and over again.  Eventually, it will be come free there.  And mine did, on February 9, 2013.

On Amazon alone, I gave away 35,588 copies of Greater Than Rubies to Amazon readers in the month of February with more than 3,000 downloads on the first day.  Great, you say.  You gave for free something that someone might have bought.  What good does that do?

Well, I also sold 1,521 copies of my other books.  My entire writing career of almost an entire year, I'd only sold 768 books, there.  That's about double in a single month.  And, in March, I gave away 13,354 copies of Greater Than Rubies, and sold 1,600 copies of my other books.  In September, I sold almost 10,000 books. Overall, in fact my sales and ranking have not significantly declined since.

book sales

My ranking at Amazon reflects the difference a free book makes as well:

amazon rank

My author ranking on Amazon before the Greater Than Rubies release was never higher than #1913 - and that was a massive incline from an average ranking of about 10,000.  Since the release of Greater Than Rubies, I've made it up to the top tens on several occasions, and am consistently in the top 300 for my genre.

My books, which at times have been ranked lower than 300,000th place on all of Amazon, have made it into the top 100 on ALL of Amazon's site, and consistently stay in the top 30 in their categories with a few becoming number 1 best sellers.

So, if you're wondering whether a permanently free book still "works" after the Amazon Affiliate changes, you can see that it definitely did for me.  It worked for me.  It might work for you or it might not.  I must point out that I was led to do it after a time spent in prayer and fasting over where God wanted to take my writing career.

So, my advice is don't listen to the critics and the nay-Sayers.  Pray about it.  See where the Holy Spirit wants to lead you.

What have you discovered to be your best marketing strategy? Do you have a book for free anywhere? Have you seen a sales increase due to the free book?

I will be giving away autographed copies of A Melody for James and An Aria for Nick, books 1 and 2 in my Song of Suspense Series to one commenter.  AND -- BONUS! One commenter will receive a paid registration and 2-nights hotel stay for the Arizona Dreamin' Romance Reader Event in Chandler, Arizona,  May 30-June 1, 2014, at The Windmill Inn & Suites! 


PLEASE TELL US YOU WILL BE ABLE TO USE THIS REGISTRATION GIVEAWAY IN THE COMMENTS!!

Here is more information about my latest release, An Aria for Nick:


 



The Only Man Who Can Save Her Life Has Been Dead for a Decade.


Raised in a loving home, Aria Suarez dreamed of becoming a professional pianist happily married to her high school crush. After the only boy who ever caught her eye dies a hero’s death and her wrist is shattered along with her future plans, she turns her brilliant musical mind to nuclear engineering and solving mysteries of science.

Abandoned to an abusive father at five, Nick Williams grew up dreaming of escape; of enlisting in the Army and leaving his wretched life behind; of proving himself worthy of the girl he loves. But the crucible of combat offers only the escape of death.

A decade later, Aria uncovers a nuclear plot that threatens the heart of our very nation. Sinister forces surround and threaten her when, out of nowhere, the man who reportedly died so many years before returns as if from the grave — intent on protecting her.

Has God finally joined them together?

Or is Aria doomed to mourn Nick twice?

To learn more about Hallee, visit her website at http://www.bridgemanfamily.com/hallee/



Friday, July 5, 2013

Book Cover Design Principles with Guest Hallee Bridgeman

One of the most interesting things I have been involved with is the creation of book covers for my novels for both eBook editions and print editions. Many indie authors and small press authors choose to create their own book covers, particularly if they only intend to market their books electronically and not in print. I decided early on that I wanted my books printed and available in libraries, church libraries, and distant places abroad where service members or missionaries might not have ready access to an e-reader. I am very grateful to have been led to that decision

So far, I have been blessed to be able to work exclusively with book cover artist extraordinaire, Debi Warford of Debi Warford Design. I have learned a lot along the way. Each series of books must have elements of a unifying theme and the general layout should draw the reader into a visual “blurb” of the story.

To create this, book cover artists rely upon branding, unifying thematic elements, the “Z” principle, the Thumbnail principle, and the author’s vision for the story.


Branding


For an author, the book is the brand. I made some conscious decisions about fonts and placements consistent with branding all my book covers. The branding principle is one that is best explained visually.


When readers see an original Nicholas Sparks book cover (not the movie poster that follows), readers can expect that there are usually no human beings on the cover, usually there is some elemental scene involving sunlight, moonlight, sand, or water, and most significantly, that in a rectangular box about 2/3 of the way up the cover with about a 1 inch margin left-right-and-top they will find the very large author’s name in a very specific serif font above a flourish followed by that book’s two to three word title.
 


Once these novels are made into major motion pictures, the book covers transform into a couple staring soulfully into each others’ eyes. These actors sign away all rights to their appearance (photographed image) so now we can get away with legally putting people on the cover and there is that all important film tie-in. But the author name is still nearly always depicted in that particular serif font (on the paperbacks, anyway).



Here are some other obvious branding done by authors:




 Coble’s covers are nearly textbook examples of good design from elemental scenes to the Z principle (more on that later) extending even to her titles.




 


So, I made some conscious decisions about my covers. When readers see that slightly taller than usual “Hallee Bridgeman” name at the bottom and the florencsans tagline where the lowercase letter “T” looks like a cross, and the “Precious” script font somewhere in the title, with the careful placement of all of these elements in a consistent manner, my aim is to

 Sparks spark a mental brand name recognition that this is a “Bridgeman” Book.



Unifying thematic elements
 
Think of Sue Grafton with her A is for B is for and so on novels. Nora Roberts with her (fill in the blank) Death books (Naked in Death, Calculated in Death, etc.) penned under her J.D. Robb pseudonym. The “Prey” novels. The bottom line is, for the books in a series, there is typically a unifying theme that extends throughout the entire storyline. Important unifying thematic elements should somehow be depicted graphically on the cover.


In The Jewel Series, I wanted each cover to contain specific unifying thematic elements. I wanted each jewel depicted in the upper third of the cover like a dream cloud. I wanted some famous scene or cityscape of Boston in the background since that is the primary setting for the story. I wanted each male protagonist depicted in typical black and white silhouette with each of my heroine’s silhouette colored to mimic the “jewel” for which she was named.
These are all unifying thematic elements for that series.





 The “Z” Principle


People who read in English read from left to right then swoop down left and read left to right again in a visual path that resembles a big letter “Z.”





  Well executed book printed covers follow this principle as well.

 







 The THUMBNAIL View

With so many book covers compressed to thumbnail size in online and printed catalogs, a good book cover will “size” well and typically is going to have a 1:6 ratio being 1 wide and 6 tall. Too many fine elements will get lost. Low resolution imagery will always pixelate losing visual appeal. An image that is too light (white book cover) will get lost on a white page.
The book cover should not only look great for print, it should also “size down” to a thumbnail and still look fantastic with all major branded elements, unifying thematic elements, Z principle intact, and stand out against a white page.





  An example:

By the time I got around to A Melody for James, we were an old pros at drafting what I envisioned and executing that vision. You are about to have insight into the development of that book cover. This was the original draft created in power point.



 Starting a new series, I decided to keep a lot of the same branding elements while changing the style of the series:




 
You can see what elements stayed the same as The Jewel Series.
This is a good example of the look and feel for all of my future works of fiction.


Alternate Brands


In addition to writing fiction, I have a pretty wide following as Hallee the Homemaker. My cookbooks are more closely associated with that following so they follow a slightly different design principle.


Since the cookbooks are always a parody of some popular cultural phenomenon, I have some latitude when it comes to license and copyright. Parody has a different status under the law which is a good thing in a country that allegedly admires freedom of expression.
I decided that the title and a catchy zinger of a tagline will always appear as the top of the “Z” and my name and “other brand” (Hallee the Homemaker) will always make up the foot of the “Z.” The look and feel of the title will be consistent with whatever pop cultural phenomenon happens to be the subject of the parody but the remainder will more closely reflect my personal tastes.
You can see the brand marks, unifying thematic elements, and other design principles depicted here:





What kind of covers do you find lure you in?  Do you recognize any of these elements in the covers you like?  How do you design your cover?  What kind of cover do you just avoid at all costs?


I look forward to hearing your thoughts on book covers!  One commenter will receive the Jewel Anthology, which is a collection of all four Jewel Series books in e-book format.  Another commenter will receive A Melody for James, Book 1 of the Song of Suspense Series, my most recent release, in paperback.



In Christ,
Hallee
————
About my brilliant cover artist:


Debi Warford graduated from Eastern Kentucky University with a Bachelors of Fine Arts in Graphic Design and a Bachelors of Business Administration in Marketing. Debi is quite adept with employing the most modern technology to the most fundamental artisan methods to create her visual messages. In addition to publishing industry specific designs, Debi also works with commercial arts, graphics, and signage work. She is also a disciplined calligrapher and her illuminated Scripture manuscripts hang in many homes. Her hobbies include designing jewelry and firing timeless pottery.


You can view her portfolio of book design and other graphic design work at http://www.debiwarford.com/. Browse even more book covers designed by Debi at http://www.amazon.com/s/ref=nb_sb_noss?url=search-alias%3Daps&field-keywords=debi+warford.


You can contact Debi on Facebook at https://www.facebook.com/DebiWarfordDesign or Twitter @debiwarford.



Hallee Bridgeman lives with her husband and their three children in small town Kentucky. When she's not writing Christian romance novels, she blogs about all things cooking and homemaking at Hallee the Homemaker (http://www.halleethehomemaker.com).

Hallee started writing when her oldest child and only daughter was a baby, but a busy professional career and being the wife of a deployed soldier had her shelve her books for another time. Two more children, a cross country move, and God's perfect timing brought the books off of the shelf to be dusted off and presented to you now.


Hallee loves coffee, campy action movies, and regular date nights with her husband. Above all else, she loves God with all of her heart, soul, mind, and strength; has been redeemed by the blood of Jesus Christ; and relies on the presence of the Holy Spirit. She prays her books are a blessing to you and would love to hear back from you. You can reach Hallee at hallee@bridgemanfamily.com





Remember..leave a comment today as Hallee is giving away two great book gifts. One commenter will receive the Jewel Anthology, which is a collection of all four Jewel Series books in e-book format.  Another commenter will receive A Melody for James, Book 1 of the Song of Suspense Series, her most recent release, in paperback.
One commenter will receive the Jewel Anthology, which is a collection of all four Jewel Series books in e-book format.  Another commenter will receive A Melody for James, Book 1 of the Song of Suspense Series, her most recent release, in paperback. - See more at: http://www.seekerville.blogspot.com/#sthash.7NNGvPPO.dpuf


Winners announced in the Weekend Edition.