Showing posts with label market trends. Show all posts
Showing posts with label market trends. Show all posts

Monday, June 8, 2015

The Danger of Laurels

With Guest Blogger Laurie Alice Eakes

Photo Credit: Crestock/norbert9

In classical times, the laurel wreath was given to athletes as a symbol victory. Since then, the word laurels has come to mean a reaching a victory, an accomplishment in one’s life. For us authors, that usually means getting “The Call”, that longed for, hoped for, often despaired of moment when you know your carefully crafted words are going to become a book people can buy.

But what happens when you try to rest on those laurels?
           
“Nothing wilts faster than laurels that have been rested upon.”
Percy Bysshe Shelley

Almost four and a half years ago, I began my Seekerville post entitled “Risky Business” like this:

“When we’re children, we think we can do anything—fly, become rock stars, have all the power in the world once we’re adults. Then we become adults and our wings fall off, we’re too shy to get behind a microphone, let alone in front of a crowd and sing, and we realize that being an adult only means more responsibilities and an understanding of how little power we have. We tell ourselves that dreams are only for those who sleep and sleeping gets no one anywhere. In short, we become averse to taking risks.”
And I included this famous quote:

“Twenty Years from now You will be more disappointed by the things you didn't do than the things that you did. So throw off the bowlines. Sail away from safe harbor. Catch the trade winds in your sails.
explore. Dream. Discover.”
~~Mark Twain~~



Since I had just seen my sixth book published, my first mainstream, I was more giving advice to new writers than myself. Yet over the subsequent four plus years, I have come to realize that, as authors, we never stop taking risks, for if we do, we fade into the background, which is not where a writer wants to reside. Nope. The only thing we want to do with backgrounds is that which effects our characters—but that’s another post on craft.

Here I’m talking about not simply (OK, not so simply) taking the risks of admitting to others you want to be a writer, writing a manuscript, sending it into the world to seek its fortune. I’m talking about maintaining that edge, about not resting on your laurels, but keeping them fresh.

“Resting on your laurels is as dangerous as resting when you are walking in the snow. You doze off and die in your sleep.”
Ludwig Wittgenstein

I should have known better. I grew up in Michigan and learned the risks of cold. I learned to love the cold, but it’s like the sea—beautiful, fun, and dangerous. Yet I paused to rest. Okay, I was a little arrogant. After all, I’d gotten contracts for thirteen books in a thirteen month period.

Except things didn’t quite work out that way. I ended up canceling the contracts on three of those books for reasons with which I won’t bore you, but which did turn out well in the end. I was a writing fool for months, years. I finaled in some important contests.

And I stopped paying attention to the market. After all, I had a lot of contracts. I even got a few more, one with my dream publisher writing the sort of books I’d dreamed of writing.

And I was dozing off in the cold world of changing times, technology, and market forces.

The world for historical novels was dwindling. Too many books, backlist titles, were available cheap and even free. Interest in a time period I’d staked my career on was dwindling further . . .

Like the clump of snow that dowsed the fire of the man who had used his last match in that Jack London story, my fire was extinguished. I’d rested on my laurels to keep getting me contracts, and they, like the mint I can’t grow, had died, dried up, and blown away. I could use a lot of excuses like having to move twice in one year, and I mean move hundreds of miles. My mother’s chemo failed and she went into hospice and subsequently died, losing me my biggest fan. Life was just difficult.

That cold snowball down the back of my neck also woke me up. Life would always be difficult. I was either going to do this job or find another career.

And that has necessitated looking back, reading my own words about this being a risky business, and taking steps to change my attitude and my career trajectory.

“A ship in harbor is safe - but that is not what ships are for.”
John A. Shedd



Risk 1: When my agent, a wonderful professional who stood by me when I thought I would never succeed and sold a lot of books for me, and I disagreed on what I wanted to do next, I had to let her go. That hurt personally as well as professionally.

Risk 2: I had to approach other agents. I picked the two I had always admired and respected the most besides my own. Both offered to represent me.

Risk 3: Choosing which one. I’d made so many mistakes this frightened me a little. (I have no doubt in my heart that I made the right decision, which is not a dis to the other.)

Risk 4: My lovely agent and I persuaded Harper Collins Christian Publishing to let me write a contemporary women’s fiction/romance for the third book in my contract instead of another Regency. The Mountain Midwife comes out in December. The heroine is a descendant of the hero and heroine in my third historical midwife book Choices of the Heart.



Risk 5:

“I like to be able to present myself in two or three different ways because I've never really wanted to rest on my laurels and be something that people expected.”
Bryan Adams


In another month, Laurie Alice Eakes will celebrate ten years since she received “The Call”. Her twenty-first book, A Stranger’s Secret, A Cliffs of Cornwall Novel Bk#2,  released in April. One day, she hopes to say her one hundred and twenty-first novel just released.

When she isn’t researching and writing, she’s reading, spending time with her husband, going for walks if the temperature isn’t too hot in Texas for her northern blood, and finding creative ways to get out of housework and/or cooking.

You can find her on Twitter @LaurieAEakes, on Facebook https://www.facebook.com/laurieeakes or read excerpts from her books at http://www.lauriealiceeakes.com


Missy, here. Laurie Alice will be giving away a copy of A Stranger's Secret today! Please leave a comment letting us know you'd like to be entered.

As a grieving young widow, Morwenna only wants a quiet life for herself and her son. Until a man washes ashore, entangling her in a web of mystery that could threaten all she holds dear.
Lady Morwenna Trelawny Penvenan indulged in her fair share of dalliances in her youth, but now that she's the widowed mother to the heir of the Penvenan title, she's desperate to polish her reputation. When she's accused of deliberately luring ships to crash on the rocks to steal the cargo, Morwenna begins an investigation to uncover the real culprits and stumbles across an unconscious man lying in the sea's foam—a man wearing a medallion with the Trelawny crest around his neck.
The medallion is a mystery to David Chastain, a boat builder from Somerset. All David knows is that his father was found dead in Cornwall with the medallion in his possession after lying and stealing his family's money. And he knows the widow who rescued him is impossibly beautiful—and likely the siren who caused the shipwreck in the first place—as well as the hand behind whoever is trying to murder David.
As Morwenna nurses David back to health and tries to learn how he landed on her beach, suspicion and pride keep their growing attraction at bay. But can they join together to save Morwenna's name and estate and David’s life? Can they acknowledge the love they are both trying to deny?

Wednesday, October 22, 2008

WHO RAN OFF WITH MY CHEESE?


My yard is undergoing a landscape makeover which requires that the bird and squirrel feeders be removed for the process. One morning a squirrel raced frantically back and forth along top of the wooden fence as if crying: “Who swiped my feeder? Who swiped my feeder?” Change. It disturbs the peace of even the smallest of God’s creatures.

Just in case you haven’t figured it out yet, God is the only unchangeable in our world. He’s the same yesterday, today and forever. And no matter how many people would like to vote him off Earth Island, he’s still in charge. Always has been, always will be.

Other than that, however, change in almost everything else is the norm today. You go to bed with one reality and wake up the next to another. In 2002 a book came out called “Who Moved My Cheese” by Spencer Johnson which addressed this issue in an allegory. Mice scurry through a maze, seeking what makes them happiest—the cheese—only to find out one day that the cheese isn’t where it’s always been. Over and over they futilely keep running back to the same place where they previously found the cheese rather than searching out its new location.

As someone who’s long been a tiny cog in the “corporate world” wheel, I’ve seen the companies I worked for relocated, down-sized, sold, merged, split, reorganized, re-reorganized and re-re-reorganized. Nothing stays the same for long as companies attempt to minimize losses and maximize profits. In this rollercoaster economy, things are even more dicey. That’s the day-job world I’ve lived in for fifteen years, and I’m constantly learning how to roll with the punches, increase my knowledge base, acquire new skills, and reposition myself to be more valuable to my employers so I can keep that day job that pays for the cheese!

Maybe you’re a stay-at-home mom or working outside the home part- or full-time and you want to supplement the family income through writing commercial fiction. Or maybe you’ve already paid your “corporate dues” and are determined to make your writing dreams come true--far from the rat race you washed your hands of. “So what,” you’re asking yourself, ”does this Corporate America talk have to do with me?

Well, hate to break it to you but, like it or not, it’s been my observation that when you get a book published you become a miniscule cog in Corporate America’s big, big wheel. Publishing is a business. BIG business. As much as an editor might like to, they can’t merely pick you out for publication because they like you personally and love your first book. They must believe—really believe—that the market they’re targeting will also love your books (as in plural). They’re taking a huge monetary and professional gamble that you’ll consistently produce stories that will satisfy an increasing number of readers and turn a profit. The bigger the profit the better. Not even Christian publishers are charitable organizations. Both ABA and CBA must keep an eye on the bottom line. They can’t lose money indefinitely and stay in business.

I’ve been reading Romantic Times magazine since the early 1990’s. I have a LOT of back issues, and in reviewing them I see a number of writers who were “names“ a dozen years ago who are still “names” now. But you know what? As I turn the pages of today’s RT Book Club, a disheartening number of the authors whose books once populated the reviews are nowhere to be found. A search of the web finds no mention of them. Or maybe only an isolated reference to a last book published a decade ago. Pretty sobering. Where did they go? Perhaps it was by choice that they’re no longer published--some things are only “right” for you during a season of your life, then God leads you to close the door and move on. Or did someone run off with their cheese--and they never found it? Did they attempt to find it?

So what are some ways we, as “newbies,” can keep an eye on our writing cheese?

- Join writers’ organizations (RWA, ACFW, etc.) to ferret out changing market trends. Take an active interest in the profession. Don’t write in a vacuum.

- Attend writing conferences and workshops for the same reason—often agents and editors speak to anticipated reader trends and what they’re looking for to fulfill that market niche.

- Read writing-related magazines, newsletters, and professional journals, both on-line and paper (Writer’s Digest, RT Book Club, Romance Writer’s Report, etc.).

- Network on-line. Editors occasionally find time in their busy schedules to visit popular writing-related blog sites. (Last month Seekerville hosted Barbara Scott of Abingdon Press, and on Thursday, November 13, Melissa Endlich of Steeple Hill will be our guest.)

- Read current books marketed by the publisher(s) you’re targeting. What might have been considered standard tone, style or content in a genre or line five or ten years ago may now be passé.

- Read outside the genre you’re currently targeting or published in. Broaden your horizons. Maybe you’re writing Mom-Lit, but (after a rough day with a houseful of sick little ones or a harried ride on the subway) you find yourself picking up a LuAnne Rice women’s fiction with a low key New England setting. Keep that in the back of your mind in case the market shifts and you must look for another writing place to call home. Just because you can’t publish/remain published in your current niche, you can still write something you enjoy and which doesn’t compromise your innermost values and beliefs.

- Listen to what your editor says about your publisher’s (and readers’) needs. Is it a need that (within reason), you can fulfill? You’ve never written a novella, but your editor is putting together an anthology? Give it a shot. The line you’ve been writing for tanks? Where does she think you’d fit best in another one? She isn’t thrilled with your latest proposal? Ask for her input, counter-propose, and give her something she can wholeheartedly get behind.

- Don’t be surprised if during your writing career you must reinvent yourself so to speak. Maybe it’s going from one line to another. One genre to another. One house to another. Category to single title or vice versa. First person POV to third. Don’t allow your writing world mindset to become so narrow that your immediate response is always “no way.” Think through it. Pray through it.

- Don’t give in to fear when your cheese gets moved. Take a deeeeeep breath. Be positive. Be proactive. So often it’s not the situation we find ourselves in but how we react to it that causes us the most grief. With the right attitude and some genuine effort, you may find yourself in a much better place than you were before. A framed quote sits on my desk: Don’t fear tomorrow. God is already there. Those are good words for a writer to live by.

As Camy discussed in her Seekerville post last week (Good News and What I Learned From It), being flexible is a MUST if you’re intending to be in this business for the long haul. Publishers are bought out. Merge. Restructure. Go under completely. Editors switch houses. Reader tastes change. Lines fold. One of my friends wrote over 100 category books before taking a well-deserved breather. When asked the key to her success amidst the ups and downs of publishing, she said: “Write every day. Read every day. Never forget this a business. Give your editor what she’s looking for.” Or as Camy so aptly put it: “be willing to be willing.”

Remember the scene in the 1997 movie “My Best Friend’s Wedding” where Jules (Julia Roberts) comments that while Kim (Cameron Diaz) is like crème brûlée, what their mutual “hero,” is really looking for is Jell-O? Kim responds: “I could be Jell-O!” Now THAT determined little lady has the makings of a successful published writer!

So, like the little squirrel racing along the fence in my back yard, panicked because his “cheese” has been moved, there are some things that are out of our personal control. But I have no doubt that after a few days Mr. Squirrel will be checking out the neighborhood and discovering that while my feeder specialized in unshelled sunflower seeds, the one next door has corn. Or peanuts. And while it takes a bit more effort on his part, another yard features shelled sunflower seeds that might tickle his taste buds. It’s my guess the little guy won’t give up looking for a new source of food, and he very well may find something he likes much better than the “cheese” originally within his grasp!

_____

As always, I’m off to my day job and unable to access the internet. But my Seeker buds will make you feel at home in our comment section. So please stop in and chat awhile!

Glynna