Showing posts with label promotion. Show all posts
Showing posts with label promotion. Show all posts

Monday, August 28, 2017

Why Do An On-Location Promo

Ruthy here! Carrie Fancett Pagels is in the house today, a delightful woman and author with so much to offer! She's dogged, determined and dedicated to a job well done. Carrie, welcome back to Seekerville!

About a year ago, I felt the Lord prompting me to do more in-person promo, e.g., more book signings. Those who’ve read my previous posts on Seekerville know I’m really big on seeking God’s will and being obedient to that direction from Him! I felt this tug in my spirit toward doing an old fashioned intense promo of my novel My Heart Belongs on Mackinac Island: Maude’s Mooring. I’d been advised by Jeanne Wynn of Wynn-Wynn Promotions (http://wynnwynnmedia.com) to put my promo emphasis on this release, my only full-length novel this past year. So, I’d set up a number of online promos and then looked for opportunities to do promo on location. In the summer of 2016 my family came with me up to Northern Michigan ( grew up in the Upper Peninsula) where I did more personal appearances. 
Shoreline, Mackinac Island 

I did a book signing at the Tahquamenon Logging Museum (my second appearance there) and also spoke at the library in St. Ignace Michigan. I also made personal contacts. I visited with Cheboygan library and at the Mackinac Island library to see if there might be some opportunities there to donate my books (there were!) and to possible speak (we’ll still see). I also went up to the Grand Hotel and spoke with one of the store managers about doing a book signing in 2017. 

Grand Hotel
So, actual preparation for my month-long trip in July 2017 actually began a year before! However, there was a cost to me, and my family, not only financially but in the energy it took for me to accomplish all I did during the 2016 trip. Still, I believed God was moving me to return the next year.

Book signing Grand Hotel
 In January 2017, I prayed about what to do. I felt with my Rheumatoid Arthritis I could not do another promo where I had two events in a week like in 2016 (plus up there one must travel a far distance between towns). I’d begun lining up possible events for July 2017 and was feeling blessed to have The Island Bookstore agree to host me and for the Grand Hotel to have me, too (a dream come true!). 


And Susan James, the wonderful head librarian at the Sault Ste. Marie Bayliss Public Library, agreed to have me come speak. Susan had helped me with the map for 1895 Sault Ste. Marie, Michigan, the previous year and I was really looking forward to meeting her in person. The Tahquamenon Logging Museum http://tahquamenonloggingmuseum.org also wanted me to come back. I’m a supporter of the Logging Museum and my great-grandparents’ cabin, where my grandmother grew up, is located on the premises.  For someone like Beverly Lewis, who did several book signings a day while in Virginia recently, this would all be a walk in the park. But for me, not-so-much. 

Also, I needed to do some more research while I was up on Mackinac Island and in Northern Michigan. That meant a certain amount of energy and travel as most towns have a fair distance between them, especially in the Upper Peninsula. I found a rental that I’d considered the previous year, but which had no air conditioning (you don’t need it much up there but when you do. . .) and this year for the 2017 season the cottage had an AC unit. Great! But the minimum stay was a month! Sitting there, in my living room, praying about what to do, I had a peace that I should go. My husband is a supervising engineer for a large shipbuilding company and had a huge project going. I asked him if he could do a month. He of course reminded me it would be two days up and back as well and was I crazy? No, I was dead serious!  I worked it out so that he’d go the middle two weeks of the trip. Later, we finally both compromised and he came the full trip but we stayed two and a half days less on our trip.



I realize a prolonged on-site promo is not possible for most people. That prolonged trip for you, particularly if you’re in good health, might only be a week or so. It could have been that way for me, too, before I became disabled from this illness, so keep that in mind when reading my article. However, sometimes, time itself is what’s needed to add some important connections or activities.
Some things that happened that wouldn’t have if I’d been there a week: The first time I stopped by The Island Bookstore http://www.islandbookstore.com  to drop off bookmarks and to sign a few books, before my actual scheduled book signing, I ended up sitting down and I signed two books in the five or ten minutes I was there. I came back after lunch and we sold another six in the time I was there. And I ended up signing a couple of cases of books for the store. Totally unplanned

Book signing at Island Book Store
But an advantage of being in the area. Fast forward to the day of the book signing. We were fortunate to have rain! Which brought a lot of book readers into the store. The guests were all really nice people, which was such a blessing. And I was asked to sign another bunch of cases of books, which were selling well at the store PTL! After signing a couple of cases I had an inspiration – heck, I was staying in Mackinaw City, which was just a ferry ride away. This was the point of us staying up North so long. I asked – “What about another book signing the following week?” Sure thing! So, I came back and had a third book signing there and signed the rest of the cases of books. A huge blessing. All possible because of doing an on-site extended promo.



Because we were there for an extended time, I had the ability to sit down in the Mackinac Island history reference room and spend an entire morning just looking through all the amazing books they have, which one can’t get their hands on elsewhere. I also was able to get tons of pictures to use to go with blog posts, like this one, which I can also use for my Spring 2018 release “His Anchor” in First Love Forever Collection from Barbour. I also was finally able to get a time when both the director of the Cheboygan Opera House and I could finally get together for a private tour. It was wonderful! I had the privilege of hearing the amazing Bob Tagatz speak again at the Grand Hotel, too! I missed out on a couple of hoped-for research trips while I was up there but that always leaves next year for more!

Question: How about you? Have you ever felt the Lord leading you to do an extended on-location promotion of your work? If you’re a reader, have you ever met an author while they were on such a tour?

Giveaway: Autographed (and personalized if wished) copy of My Heart Belongs on Mackinac Island: Maude’sMooring (USA only) OR paperback direct shipped from Book Depository for International winner. 


If you already own MHBoMI, you may substitute any choice of Carrie’s books including upcoming releases novellas in The Captive Bride Collection (October 2017), First Love Forever Collection (April 2018), or The Backcountry Brides Collection (May 2018).

  
Bio – Carrie Fancett Pagels, Ph.D.

ECPA-bestselling author Carrie Fancett Pagels, Ph.D., is the award-winning author of a dozen Christian historical romances. Twenty-five years as a psychologist didn't "cure" her overactive imagination! A self-professed “history geek,” she resides with her family in the Historic Triangle of Virginia but grew up as a “Yooper.” Carrie loves to read, bake, bead, and travel – but not all at the same time! You can connect with her at www.CarrieFancettPagels.com.






Monday, July 10, 2017

Street Teams: Your Book Launch Secret Weapon

With Guest Misty Beller



Street Team, Launch Team, Fan Club—the name varies, but the idea is still a great one!

What am I talking about, you ask?

A launch team is basically a group of readers who are ready and willing (and eager!) to get the word out on the street about an author’s books. When I think of my launch team, I think of my first readers, my inside circle, my front lines, my most enthusiastic fans.

What does a launch team do?

Members are given ARC copies and asked to read the book before release. From there, the role may vary depending on the author and team members, but the common theme and single most important job of a launch team member is to post reviews—on Amazon, Goodreads, and anywhere else the book is available! Reviews help jump-start both Amazon’s algorithms and reader confidence in a book, so I work hard to help my books gain at least twenty-five reviews within the first few weeks.

Beyond reviews, some ideas for the launch team are to:
·       Talk about the books on social media sites.
·       Blog about the books.
·       Direct people to author’s website.
·       Write a review for their local newspaper.
·       Purchase copies to give away as Christmas and birthday gifts.
·       Pin the cover and book memes to Pinterest.
·       Share favorite quotes from the book on social media.
·       Suggest the book on reading forums, like those on Goodreads.
·       Like and share the book trailer on YouTube or Vimeo.
·       Donate a copy to a local library or church library.
·       Suggest the author’s latest book to a book club.
·       And the list can go on!


Who makes a great launch team member?

Readers who have read and are excited about the author’s books, and want to share that excitement within their sphere of influence. Enthusiasm trumps all. Time availability is important, too!

Often, authors tend to lean toward asking other authors to be on their launch team. After all, only a compatriot would understand the importance of the role, right? In my experience, though, readers tend to be more enthusiastic launch team members, eagerly reading the book and posting reviews as soon as possible. While it’s certainly fine to have both, when I open my launch team to new members, I try to post the memo where my readers will see it.


So how does an author find launch team members?


I recommend having a form on your website that asks basic questions, such as what genres the potential candidate likes to read, and whether they’ve read any of your books already. You could also go one step further and ask for the link to one of the reviews they’ve posted for your books. How much or how little is your choice!

You can see an example form at my website.  When I was actively seeking to grow my team, this page was front and center on my site menu. Now, I have it tucked in as part of the ‘About’ page so it can be found by readers who are really interested.

Once you have that form in place, you can direct people there from a variety of places:
·       Call-out on social media.
·       Post the request on your blog.
·       Send an email to your list. (Another advantage of growing your reader list! Just make sure you screen respondents to find those who really want to help with your launches, not just receive free books.)
·       A note in the back of your eBooks, if you’re feeling ambitious!



What should you give your launch team in return for their help?

Free ARCs (advance reader copies) are a given.
For traditionally published authors, your publisher probably already has a standard format for distributing ARCs. Some larger publishers send paperback copies directly to those on your launch team, and only need you to provide names and addresses for each person.

Other publishers will provide you with a PDF or eBook files to distribute to your team. Still others use services like NetGalley to send out ARCs. Make sure you know what your publisher is planning and what they need from you, BEFORE you contact your launch team about a new release.

For indie authors, there are great FREE programs out there to help authors convert and distribute ARC files in formats that make it easy for your launch team members to read. Calibre is a useful (free) software to convert a Word document to mobi files (for Kindles) and epub files (for iBooks, Nook, and most other ereaders).

BookFunnel.com is a helpful resource to distribute the ereader files to your team. It makes the process to download the file onto their ereader as simple as possible, and BookFunnel’s customer service is top notch.


Beyond ARCs, have fun with it! Here are some fun freebies to share with your team, if you have the opportunity and/or means:
·       Insider info, such as the first opportunity to see cover art for your upcoming releases.
·       Let them help name characters or choose settings.
·       I like to give my team the choice to receive either eBook or paperback copies (signed with a note to them).
·       Book swag created for your author brand, such as bookmarks, mugs printed with your book cover, etc.
·       Christmas ornaments engraved with your author or book name. Etsy.com has some creative options here!
·       Generally speaking, the more you connect with your team, the more they’ll want to promote your books.
A word of caution above, Amazon’s review requirements are strict about giving gifts in exchange for reviews, so you’ll want to be careful to avoid any language about ‘requiring reviews’ in exchange for any of the benefits received by being on your launch team.



Make it easy to share your book on social media

People are more likely to share your book when you make it easy for them! There are a couple of ways you can do this:
·       The simplest way is to create several Twitter and Facebook posts that people can copy and post to their respective accounts. (Make sure you include a buy link for your book!) You can simply include these in an email to your launch team, or paste them on a Word document you send out.
·       A more sophisticated method would be to create a share page on your website. Using a tool like sharelinkgenerator.com, you can create prewritten posts where people only need to click to post your message on any of the social media platforms you include. You can even add memes or other images for easy posting. People are more likely to share your message when you make it possible with only a click or two.

  Tips on Interacting with your Launch Team
·       Know your goals for the team and be clear up front about expectations. Do you want them to focus on reviews only, or is social media sharing important to you?
·       Send ARCs to your team at least 2-3 months before release, or as early as possible.
·       Include links for where to post reviews in your emails to your list. Don’t forget Goodreads!
·       Even if you haven’t made a big deal about your team sharing on social media, make it easy for those who choose to do so!

So now, I’d love to hear from you! As a reader, are you part of any author launch teams? What great ideas or best practices have you seen? Looking forward to hearing about your experiences! 😊

Giveaway:
Please let us know if you want to be entered. Winner's choice of either of the following: 




Misty M. Beller writes Christian historical romance, and is a hybrid author of eleven novels, as well as a non-fiction book for authors, How to Market a Book Release.

With over ten years working in professional project management and marketing, Misty uses her experience in the corporate world to develop best practices in her writing and book marketing efforts. It is her passion to help other authors on this same journey.


Misty teaches courses and workshops at writers’ conferences around the U.S., educating authors on effective book marketing approaches and helping them apply that knowledge to their own books.
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