Wednesday, August 6, 2008

Interview with Literary Agent Rachel Zurakowski


Today we have visiting with us Rachel Zurakowski of Books & Such Literary Agency. She has some excellent advice and will be available in Seekerville today to answer questions and comment on your comments.

Rachel, thanks so much for spending the day with us in Seekerville.

There are some oatmeal chocolate chip cookies on the counter over there beside the pitcher of fresh-squeezed orange shake-ups....just like at the county fair.

Here's a bio I hijacked from Books & Such's Web site. LOL!


Rachel's Bio:

Growing up as the middle of five children (two older brothers and two younger sisters), Rachel has learned first hand how to be a mediator, peacemaker and confidant. Good relationships have always been important to her. She likes to stick by people. She believes that as long as two people are dedicated toward working together, the relationship can work, and they can accomplish the task at hand.

Rachel started at Books & Such as a summer intern while she was attending U.C. Davis and then, after graduating, worked part-time at the agency as an assistant. Her favorite part of the job was reading a manuscript and providing an author with feedback to help him or her to improve the project.

She graduated from Davis in three years with a bachelor’s degree in English and minors in both religious studies and psychology.

Rachel has two years of experience and training working closely with Janet Kobobel Grant and Wendy Lawton, as well as part-time with author Robin Jones Gunn in creating marketing materials and promotional ideas to keep Robin connected with her readers. Through Rachel’s work at the agency and with authors, she has gained an understanding of the publishing process, contract negotiation, and what it takes to successfully write and market a book.

Rachel specializes in working with twenty- to thirty-something fiction and non-fiction authors writing for their own age group. Rachel’s goal is to develop strong relationships with her authors and to help them to develop lasting relationships with their editors and publishers.








INTERVIEW WITH RACHEL

1. What is the one thing you wish all authors knew prior to submitting?


I wish authors would realize that agents can receive more than 100 query letters a week and there’s absolutely no way we can accept all of the people who contact us. There may be a lot of good authors submitting to us, but we have to find the few people who really stand out. Agents aren’t all looking for the same thing, so if your project is turned down by one agent, there’s a chance that a different agent has been waiting for a book like yours to come along.


2. Any pet peeves you have regarding submissions?


I have a few...

1) It’s very annoying when people don’t read the submission guidelines before sending their query.

2) I don’t find the query very professional when I can tell that it has been sent to a couple hundred agents at a time.

3) I HATE READING QUERY LETTERS IN ALL CAPITAL LETTERS. :)


3. What do you like to read for fun?

Oh, boy! I love reading and I like most genres. I’ll list some books, but to keep the list short, I’ll only list the books I’ve read recently and enjoyed (not in any particular order):

1) Sisterchicks Go Brit! by Robin Jones Gunn

2) Austenland by Shannon Hale

3) The Princess and the Hound by Mette Ivie Harrison

4) Hazardous Duty by Christy Barritt

5) Dreaming in Black and White by Laura Jensen Walker


and some all-time favorites (again, not in any order):


1) Pride and Prejudice (of course) by Jane Austen

2) Jane Eyre by Charlotte Bronte

3) The Mark of the Lion Trilogy by Francine Rivers

4) Waterfalls by Robin Jones Gunn

5) Arena by Karen Hancock


4. What trends are you seeing in the industry right now?


Paranormal books are “in” right now and Amish books continue to be popular even though it’s harder for authors to find a unique hook to distinguish the book from the many that have already been published.

Also, e-books are on the way up in the world. I think we’re going to see some amazing changes in the next 20 years.


5. For an unpublished author, should they pursue a book contract or agent first? Which would you recommend and why?


Both! If an author is attending writers’ conferences and pitching his project to editors and agents, he can’t hurt his chances of publication at all. Also, if you are offered a contract through your own efforts, an agent can step in at any time to help you negotiate the contract and walk you through the publishing process. Securing a contract won’t hurt your chances with an agent and finding an agent will help you get your project out there. If you’re able to pitch to editors on your own, great!


6. Any writing craft books that you highly recommend?


Books & Such has a list of great resource books on our website:


Books & Such Recommended Reading List


7. What brought you to Books & Such Literary, and what kind of talent are you looking for?


I decided when I was 16 that I wanted to be an editor so I directed my education toward my goal. I had no idea that literary agents even existed. While I was in college at UC Davis, I spoke with a friend of the family and told her I was looking for an internship in publishing. She mentioned this to Michelle Ule (our wonderful Books & Such assistant) who knew that Janet Kobobel Grant was looking for a summer intern. Michelle gave Janet my contact information and Janet arranged a phone interview with me. I interned at Books & Such for two summers and then a full year. Janet then promoted me to associate agent.


I’m mostly looking for authors writing for teens, 20-, and 30-somethings, but I’d love to see any strong fiction or non-fiction project. A good platform is always nice! I love it when I come across a project with a unique, exciting plot and a clear voice. If I were forced to pick a favorite genre, I’d go with romantic comedy or urban fantasy (books set in the “real world” with fantasy elements).


8. What advice would you give to contracted authors in search of an agent?



For a contracted author, you should determine what you want in an agent. Are you looking for relief from fussing with all the business stuff associated with publishing? An agent who can help to steer your growing career? Someone who invests him or herself in brainstorming ideas with you? Each agent and agency has a distinct approach and offers different strengths and areas of concentration. So you’ll want to look for a good match for you (which might not be the same agent as your friends have). Also, keep in mind that every agent has developed a reputation in the industry. When you decide on an agent, you’re aligning yourself with that person’s reputation. The editors know which agents invest a lot in developing proposals with their clients and which agents see their job as sending the proposal along to editors without reading the material. Which agent do you want to team up with? All of these questions are important to consider.


9. What advice would you give to not-yet-published authors looking for an agent?


A rejection doesn’t mean you should give up! Agents receive so many letters from so many different authors that it’s impossible for them to say “yes” to all of the good projects. If you do receive feedback on a project, be sure to pay attention to the advice given. Agents and editors see so many books that they have a pretty good idea of what sells. Take the advice to your next critique group meeting and run the ideas past your critique partners to see what they think and then, if revision is necessary, go for it. Also, be sure to read the agent’s web page before submitting. Make sure they are legitimate (don’t charge reading/editing fees and have a strong network with publishers who produce the type of book you write) and also check out their submission guidelines.


10. Legal contracts and exclusivity clauses aside, how important do you feel it is for up and coming writers (aka newly contracted) to remain loyal to the first house who bought them and is building their name? Or do you feel authors should simply take the "this is a business" approach and submit their work wherever the industry leads?


It’s very important to show a certain amount of loyalty to the publishing house that first took a chance on you. They risk a lot by taking on a new author, and it’s a great compliment to you that they are printing your book. Publishing is a business, however, and an author doesn’t need to feel stuck at her first publishing house. A literary agent can help an author figure out this balance and find the best houses for the author’s projects and, if a change of publishers needs to be made, when to do it and how to do it in a way that doesn’t burn bridges.

Excellent advice, Rachel. We appreciate the insight. Thank you so much for spending the day with us!

Cheryl Wyatt

22 comments :

  1. Great interview! Thanks for joining us, Rachel!
    Camy

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  2. Hello Rachel!!! Thanks for the info, very helpful and encouraging. I needed it!!!

    Glenn
    www.glennrambo.com

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  3. Wonderful interview! When an unpublished writer receives a rejection letter, it's hard to hold back the tears...at least for this chick. :-) Rachel's words reminded me that agents and editors aren't rejecting me, but that my story isn't the right fit for them at this time. God's timing, God's timing...

    Thank you for sharing!

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  4. Thanks, Rachel. I will have to read this over again because of background noise ...

    ("Mom! He's touching me! Mom! Where are my soccer cleats? MOM! Mom! The cat ate my cereal and she's drinking the milk!")

    *whump* beach ball hits head ...

    That was a really good point about all those query letters. Thanks for telling us about the other side of the business.

    Amen about God's timing, too. Although he has a sense of humor ... three kids in 4 1/2 years for us, for instance ...

    (School starts week after next)

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  5. Welcome to agenting! And great advice for authors.

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  6. A really, really interesting post, Rachel. Here are some questions I've wondered about an agent might answer.

    So how involved are you in individual books, as far as reading a proposal, reading a manuscript, suggesting or insisting on changes?

    How well do you feel you've got your pulse on the publishing industry? Any changes you see coming? Any luck with foreseeing the future? I've found it amazingly hard myself. Prophecy is NOT my gift.
    I feel like I sort of caught a wave with my historicals. They were semi-dead not that long ago, now they're everywhere.

    I'd love to hear about a real exchange between you and an editor when you're pitching a client.
    How does that go? How much cache does an established agent like Janet Grant and by extension her new assistant, have with editors? In other words, do editors think, "If this author got contracted by Books & Such, there's got to be something good here?"

    And fantasy? Is that just a fantasy? It seems like so many new authors are drawn to it, so many aspiring authors, either charmed by The Lord of the Rings or Harry Potter. But is it really selling? I've heard fantasy is a really tough sell.

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  7. Fascinating interview, Rachel! It's really nice to get the perspective from across the table. Thank you so much for taking the time to come to Seekerville!

    Would you mind expounding a bit on what you see as the future of e-books? For instance, your best guess at what percentage of the market e-books might have in the next 20 years?

    Thank you!
    Julie

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  8. Excellent post, Rachel! Thanks so much for joining us in Seekerville!

    Ann, your house sounds a little like mine--only my kids are older now. They don't get much quieter even as teenagers! LOL

    Missy

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  9. Hello everyone! Thank you for all of the nice welcome notes. :)

    I'll get to the questions in a second...

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  10. Thanks for sharing, Rachel. It's always fun to peek behind the scenes.

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  11. Julie, I'm not sure how prominent e-books will be, but I believe it will be significant in 20 years. The Kindle Reader from Amazon is doing really well even now, and Apple computers just released e-reader software for iPods and iPhones.

    It's a cheap, fast way to get a book. This is a big draw, especially for teens and young people.

    --Rachel

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  12. Wow, Mary took all my questions, and several I hadn't thought of! Great interview, Rachel.

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  13. Answering Mary's post:

    Q: So how involved are you in individual books, as far as reading a proposal, reading a manuscript, suggesting or insisting on changes?

    A: I actually do all of my own reading, rejections and suggestions. I think this from agent to agent.

    Q: How well do you feel you've got your pulse on the publishing industry? Any changes you see coming? Any luck with foreseeing the future? I've found it amazingly hard myself. Prophecy is NOT my gift.
    I feel like I sort of caught a wave with my historicals. They were semi-dead not that long ago, now they're everywhere.

    A: Yeah, I can't see the future either... I just have to find the projects I feel passionate about because those are the ones I'm going to be able to shop with enthusiasm.

    Q: I'd love to hear about a real exchange between you and an editor when you're pitching a client.
    How does that go?

    It depends on the editor, but most of the time we query them, either in-person or via email, and if they request the project we send a proposal or the complete manuscript. Then we wait to hear back from them.

    Books & Such has a relationship with A LOT of editors, so our exchanges are very friendly. :)

    Q: How much cache does an established agent like Janet Grant and by extension her new assistant, have with editors? In other words, do editors think, "If this author got contracted by Books & Such, there's got to be something good here?"

    A: Books & Such is a wonderful agency in my opinion...we have great clients and a good reputation. Don't take my word for it though, check out the testimonials and our client list on the Books & Such web page (www.booksandsuch.biz) or email one of our Seekerville clients.


    Q: And fantasy? Is that just a fantasy? It seems like so many new authors are drawn to it, so many aspiring authors, either charmed by The Lord of the Rings or Harry Potter. But is it really selling? I've heard fantasy is a really tough sell.

    A: I think it depends on the story and the age group it's targeted for. Teens, YA and 20-somethings seem to be soaking up the fantasy stories. The especially popular fantasy branch, at this time, is urban fantasy.

    Thanks for your questions!

    Warmly,

    Rachel

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  14. Hi, Rachel, and welcome to Seekerville! I have a follow-up question to your Q&A with Mary. You said, "...and if they request the project we send a proposal or the complete manuscript. Then we wait to hear back from them."

    My question is, as an agent do you expect (and get??) a quicker response than someone sending an unagented submission? Or is everyone pretty much playing the same waiting game?

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  15. Great interview, Rachel. Wow, you have your finger on the industry pulse, that's for sure.

    A savvy agent is worth their weight in gold!

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  16. Welcome to Seekerville Rachel!

    Thanks everyone for making her feel welcome.

    Hugs,

    Cheryl

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  17. Great interview and awesome (not to mention helpful) advice. Thank you both!

    Hugs,
    Pammer

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  18. Myra,

    Yes, agent submissions get a higher priority on the editor's desk because the editor knows we've already gone through the "slushpile" and we've selected the project as one we want to put our name behind. If it is submitted by us, they know it's well-written and the editor just has to determine if it's a project they are excited about too. Good question!
    --Rachel

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  19. Great interview, Rachel and Cheryl! Enjoyed this very much. Thank you!

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  20. This was awesome and so helpful, thanksw so much!

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  21. Loved the interview! I'm so grateful to have you on my team, Rachel.

    BJ
    www.bjhamrick.com

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  22. Thanks so much for sharing Cheryl and Rachel.

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